A beginning entrepreneur often experiences difficulties making attempts to monetize an online resource properly. That’s why, I have decided to create a special entrepreneur training course and analyze two of the most popular affiliate programs – Amazon and eBay. I am going to provide an online entrepreneur with the detailed description of these two partnership programs. I will tell you about pros and cons of these programs. So, after reading this article an upcoming online entrepreneur will manage to draw a conclusion what affiliate program is the most suitable for his/her online business. I would like to start with Amazon. It should be noted that Amazon has both stable and popular affiliate program. Amazon products are respected by buyers from all over the world. Thus, if an entrepreneur places Amazon advertising blocks at relevant web pages – there are good chances to generate a lot of sales. When users come to your site and see what they are searching for they will probably buy your products. As to eBay partner network, it is considered one of the best affiliate programs in the Internet. Today, eBay pays even for clicks. The rate of each click mainly depends on the number of sales and new registered users generated by an entrepreneur. There are also many other factors. Conversation is very good because there are a lot of different products sold by the auction at low prices. Also, it is very important for an online entrepreneur to select a profitable topic for a website. Regional branches of eBay (in such countries as Australia, UK and Canada) also have their own partnership programs. There is an opinion that Amazon and eBay affiliate programs are not profitable. In this entrepreneur training lesson I am going to destroy such stereotypes.
What does an entrepreneur have to know about partnership with Amazon?
The main advantage of Amazon affiliate program is that users trust Amazon products and therefore actively purchase them. Registration process of Amazon partnership program is easy. Also, an online entrepreneur is provided with a vast variety of standard tools to build affiliate links – numerous widgets, easy product selection procedure and convenient search forms. Special attention should be focused on excellent tools to operate with Amazon database by the help of special scripts. Affiliate program provides an online entrepreneur with a ready e-Shop platform. Thus, after a proper design it can become a highly effective internet marketing solution. A strategy is simple, the more products an entrepreneur sells – the better. Talking about the main disadvantages of Amazon affiliate program I would pay your attention to low rate – 4-6% from each sale. Also, an entrepreneur gets a commission only if a sale is generated within a day after a click. Of course, it is a short period of time.
What does an entrepreneur have to know about partnership with eBay?
The main benefit of eBay partnership program is a wide selection of available products. Unlike Amazon affiliate program an entrepreneur gets a commission if a sale is generated within 7 days after a click of a buyer. Also, an entrepreneur gets a commission if a new user registers within 30 days after making a click. So, eBay pays both for product sold and new active users registered in the system. I know a lot of entrepreneurs, who earn from eBay affiliate program. They say that Active Confirmed Registered Users (ACRU) is approximately 30% of their revenue from eBay partnership program. So, it is certainly a big plus for an entrepreneur. Like Amazon, eBay affiliate program has a high conversion rate. There are also regional branches with their own partnership programs.
What partnership program is better for an entrepreneur?
Many online entrepreneurs have the same question. What partnership program it is better to choose – eBay or Amazon? As an entrepreneur, who earns from affiliate programs, I was very much interested in getting the answer to this question as well. I asked a few my friends to analyze reports of their earnings. Finally, I was surprised with research results. Having analyzed earnings from generated sales we concluded that Amazon was a winner.
An entrepreneur can see a significant difference when expensive products are sold. In these regards, Amazon turned out to be undisputed champion. So, is Amazon really better than eBay? Before to answer this question I would like to say that an online entrepreneur shouldn’t forget about eBay earnings from ACRU. Also, statistics shows that conversion rates of eBay and Amazon are $0.09-0.10 and $0.06-0.07 per click respectively. When expensive products are sold on eBay an entrepreneur gets higher commission. So, it is a very arguable question. What affiliate program is it better to select for an entrepreneur then? I propose – not select, but combine these two affiliate programs. The main task of an entrepreneur is to provide products, which are most relevant to search engine quarries. Afterwards, just let customers choose between eBay and Amazon products. Or may be a user will find it expedient to click on advertisement of Ad Sense block. It is important to have convenience and stability of affiliate programs. An entrepreneur has to be provided with a possibility to plan work and increase revenue.
To your success!