An online entrepreneur probably knows that submission to well-structured web directories are one of the most effective ways to build links for any online resource. It should be noted that web link directories are mutually profitable both for an online entrepreneur promoting his web resources and an owner of an online resource. The point is that a successfully promoted and properly monetized web link directory can become an additional source of income. There are two main types of directories – free and paid. Usually the process of adding a web resource to a directory includes the following stages: checking relevancy of a website to selected category, content of descriptions and many other parameters. A web link directory can become a good source of traffic to a website. However, it is mainly used by an entrepreneur for link building purposes. Making use of this link development technique you can easily “show” search engines relevancy of your site to the certain keywords and key phrases. Therefore, the benefit an entrepreneur can gain from submission a website to web link directories is very significant! However, you should know that directories are different. There are low and high quality web link directories. So, the quality of your website submission work will mainly depend on directories you are going to submit a link to. In this special entrepreneur training course I am going to discuss important features of website submission to free and paid directories.
How an entrepreneur can benefit from submission to FREE directories
The main advantage of free directories is that link is added for free. Nevertheless, some nuances take place when submitting a website to free web directories. The distinguishing feature of free directories is huge number of websites. So, your link can be easily lost among numerous web resources. Therefore, an entrepreneur gets less amount of traffic to a website and process of website submission takes more time in the end. Thus, in order to achieve good results an online entrepreneur has to submit a website to hundreds of directories. Now let’s try to think a little bit. The majority of web projects are developed to get income. As to free web link directories, almost all website monetization methods have an impact on quality of a website. Let’s, for example, consider placement of Pay per Click advertising blocks. They worsen usability and visual attractiveness of a web resource significantly. Moreover, they take some amount of traffic from websites placed at a directory. Also, the main part of free web link directories requires a reciprocal link in return. Of course, reciprocal links decrease the quality of link building work significantly. There is no guarantee that a link placed at a free web link directory is a link that is placed forever! The problem is that the certain percentage of free web link directories doesn’t exist more than a year. This situation is explained by the fact that free web link directories are not monetized effectively and provide their owners with no income. So, submitting websites to free directories an entrepreneur can lose the main part of links with time. Talking about popular free directories special attention should be paid to such web resources as DMOZ and Yahoo! directory (paid for commercial sites only).
Why an Entrepreneur Should Submit a Website to Free and Paid Web Link Directories
How an entrepreneur can benefit from submission to PAID directories
The distinguishing feature of paid web link directories is considered to be high level of professionalism and quality. Paid directories usually prefer to place original content of high quality only, paid submission takes less time (in general, the process of adding sites to paid directories takes 1-2 days), a link gets higher weight and traffic volume. To provide an online entrepreneur with the maximal efficiency from paid submission, the owners of paid directories usually don’t place affiliate and sponsored links, Pay per Click advertising blocks and similar stuff. Thus, the main stream of traffic is generated to a website of an entrepreneur. It is easy to conclude that a link from a paid directory provides more benefits. Some owners of paid web link directories take payment on an annual basis. Others prefer to get one time inclusion fee for each new link approved. Personally, I would recommend an entrepreneur to submit sites to directories, which require onetime payment. Because, following such a strategy, you can quickly obtain incoming links forever.
Which directories are better for an entrepreneur – free or paid?
From my point of view, an entrepreneur has to combine both free and paid directories in a link development strategy. As to free web resources, it makes sense for an online entrepreneur to find databases and lists of good free directories and perform submission to numerous websites. Of course, it always makes sense to submit a website to web resources like DMOZ, Yahoo! and paid directories. To speed up submission to directories an entrepreneur can make use of special programs automatizing the work process.
To your success!
Professional Internet Marketing entrepreneur
Article by Terje Sannarnes
Terje Sannarnes is an entrepreneur providing entrepreneur training to help entrepreneurs succeed online with internet marketing. He is the creator and author of this Entrepreneur Training for Entrepreneurs blog. Plain, simple, cutting-edge entrepreneur and marketing techniques you can use in YOUR online marketing strategies, right now – today! If you want to get to know him better, read the about page.
Terje has written 224 awesome articles for us at Entrepreneur Training for Entrepreneurs
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