The latest discussions on the topic of a new search algorithm, Google Panda, have become especially interesting for an online entrepreneur. The main objective of this update continues to be the same. Google does the best to provide users with the most relevant search results. On the one hand, the quality of search in Google has been improved recently. On the other hand, a lot of websites have already suffered from this update. So, what is happening now? Let’s try to understand the main reason of launching Panda update. The point is that Caffeine system, designed to speed up the process of indexation in Google, has resulted in filling the Internet with high amounts of new content. A lot of content – high and low quality has been indexed in the end. Many online resources began to benefit by republishing content from other sites. That’s why the main intent of Google is to punish content violating copyrights, link farms and similar search engine spam now. The latest statistics shows that many websites providing duplicate content on their pages have already been penalized by Google. Some online resources have been taken out of Google index. Search engine rankings of many websites have been lowered significantly. As a rule, the main part of these sites is content farms. Google Panda update has become a big problem for many online entrepreneurs. It goes without saying that new update will make an online entrepreneur to work more on web projects and improve the quality of content significantly. In this entrepreneur training lesson I am going to tell you how to change the situation for the better.
What an online entrepreneur should know about Panda update?
Understanding the factors, which Google takes into consideration after Panda update, an online entrepreneur can easily avoid a lot of serious problems. So, in this entrepreneur training lesson I would like to make some suggestions, which can help readers of my website to avoid these difficulties. Thus, let’s start then. There is an opinion that even out-of-date website design may have a negative impact on search engine rankings. So, it is the right time for an entrepreneur with low quality website design to update a website. There is also a certain limit of placing advertisement on a website. Therefore, websites containing a lot of advertisement are taking risk to be punished as a result of Panda update. Duplicate content is considered to be the main factor of this new Google algorithm. Let’s, for example, consider Ezine Articles directory. It is one of websites that has already suffered from Panda update. This situation can be explained by the fact that the articles of this website are republished at many other online resources. A great deal of short articles provided at a website can be also considered as one of negative factors. Of course, it is easy for an online entrepreneur to increase the number of website pages by publishing a lot of short articles. However, most likely that these articles will not rank well.
Panda Update – Is it a Challenge for an Online Entrepreneur?
How an entrepreneur can prepare a website for a new algorithm of Google?
It makes sense for an online entrepreneur to provide less advertisement at a website and add more original content to web pages. The main part of each web page should be dedicated to text, but not advertisement. Your website shouldn’t show Ads blocks only. So, if you want to provide more advertisement blocks then publish more unique content at your online resource. Delete all web pages with low quality content or just hide them from indexation. Acting in such a way, an entrepreneur will manage to avoid any negative influence on search engine rankings of a website. I mean web pages, which are not interesting for users and just generated for search engine robots. By doing this an entrepreneur can help web pages with valuable content rank much better. Also, an online entrepreneur is recommended to include social networking activity in his internet marketing strategy. In these regards, it is better to implement “AddThis” button into interesting pages of a website. So, if your web pages are really interesting for users then you will obtain a lot of incoming links during a short period of time. Another important recommendation that I would like to give you is to remove all blinking links and blinking content from your website. An online entrepreneur should know that blinking content has a negative impact on indexation and search engine rankings of a website. If you use content copied from other websites – don’t forget to provide a link to an original source. It should be noted that if your online resource is referring to popular websites its quality can be improved. Also, an entrepreneur should pay special attention to the quality of incoming links.
To your success!
Professional Internet Marketing entrepreneur
Article by Terje Sannarnes
Terje Sannarnes is an entrepreneur providing entrepreneur training to help entrepreneurs succeed online with internet marketing. He is the creator and author of this Entrepreneur Training for Entrepreneurs blog. Plain, simple, cutting-edge entrepreneur and marketing techniques you can use in YOUR online marketing strategies, right now – today! If you want to get to know him better, read the about page.
Terje has written 224 awesome articles for us at Entrepreneur Training for Entrepreneurs
Twitter: @MarketingRoyal | Facebook
